Animation is one of the most flexible visual mediums we have at our disposal. The incredible expertise of our team guarantees that we can bring your vision to life. If it can be imagined it can be created in either 2D or 3D animation
2D animation is considered to be the traditional style of the medium utilizing flat imagery that changes on a per frame basis to create the sense of motion. Although 2D animation is the predecessor to 3D animation, it is still widely used today albeit through the use of computer platforms. This style has the benefit of being very cost effective but falls short in creating believable representations of reality.
2D animation can be implemented in various communication products, such as business explainers, training and promotional videos with the aim of conveying information in a simple, uncluttered format that can also create a lighthearted or fun atmosphere.
3D animation is the successor to 2D and primarily makes use of computer generated three dimensional models that are manipulated within their environment to create video or even still content.
3D animation is an incredibly flexible medium as it allows control over the smallest of details and is geared towards simulating the real world. This offers the incredible creative ability of representing real life occurrences in a way that would be impossible in the physical real world. The medium also has great flexibility in terms of the visual style, ranging from photo-real to cartoon styling. The process of 3D tends to be more complicated when compared to 2D and therefore brings with it a noticeable cost difference, although the advantages and flexibility far outweigh 2D animation in many instances.
“Animation is about creating the illusion of life.”
– Brad Bird
Animation lends itself to many different communication pieces and can even work to support other non-video based communication pieces through graphic design. Below are some of the products we can offer through the use of this medium. This list is not exhaustive but gives an idea of what can be produced.