Reducing Captial Investment
Being a startup company, Cranium wanted to avoid the high capital cost of manufacturing furniture samples to furnish a showroom. Ascendant Studio recommended the use of animated videos to promote the key selling points of their products while avoiding the high capital investment of manufacturing sample furniture.
Key Selling Points
Cranium had a strong understanding of what makes their products unique, and wanted to highlight these key benefits to their prospective clients.
Durable
Made of tough materials, their products are inherently durable
Comfortable
Their proprietary designs are focused on providing comfort to their users.
Safe
Designed for the psychiatric healthcare industry with safety as a prime focus
