Setting the tone
Our primary approach to developing the animated promotional video for the Cadac Citi Chef FS was to ensure that the animated reflected a real-world example of how the product would be used.
Inspired by European aesthetics, we set the Citi Chef FS on a tiled patio with L shaped couch. The background is composed of a European city skyline.
The Citi Chef FS is an adaptation to the Citi Chef 40, with a focus on the wooden legs that extend the braai’s height, while ensuring that the braai is still light enough to move around.