A clear direction
Cool Boost Systems now had a structured approach to communicating with their market that infused an essence of what their brand and products represented - Safe and reliable performance at an affordable price.
The company was empowered with marketing tools that could reach a broad audience and more importantly captured an identifiable brand identity. Along with the creation of the video, were elements like a logo build animation and closing CTA that empowered Cool Boost Systems to create their own ad-hoc video communications for their YouTube Channel
Brendan shared with us how the communication strategy has helped his business, "By using the animation of our system's inner workings and application, it has driven the correct traffic to us from posting the videos on our social media pages. Our systems support site also includes our videos, which gives us confidence that the animation portrays the same professionalism and accuracy of an experienced employee for questions that customers can't ask us directly."